That is a pretty standardized system for search engines, the greatest difference is once we covered our running costs with this advertising revenues, we then use 100% percent of our profits to plant trees, to support reforestation, to help landscape restoration organizations all over the world.
We show ads next to our regular search results and as soon as users click on one of those ads, we get paid for having directed a new customer to the advertisers’ page. JB: Ecosia works like any other search engine – Google, Bing, Yahoo – you might have come across. Photo Credit : EcosiaĬan you explain how Ecosia works? What goals are you trying to achieve? In the Photo: The Founder of Ecosia Christian Kroll planting new trees. It is our ambition and it is also something we want to happen. We do hope that in the future we will reach our goal to plant one billion trees it is possible but we need 1% of the global search market on Ecosia for that. Now we are a team of thirty-five people and we have financed the planting of more than 30 million trees in 16 different biodiversity hotspots all over the world. For the first few years, Christian wasn’t really able to afford an office or to pay full-time team members, it was mainly him with few people helping out. This what Ecosia is today, but we are actually bigger than that. That was the turning point: he decided to use the profits generated from his soon to be launched search engine, to plant trees. He also understood it is possible to make positive impact by planting a large number of trees. He thought that with usual business models the money made from online ads would only be reinvested within the same company and would not benefit anyone externally.Īfter finishing his studies, Christian soon realized that one of the biggest threats to our planet is deforestation.
He had in mind something more altruistic, supportive to a good cause, rather than just making profits. He came up with this idea in 2009: at that time, he was well aware that search engines like Google, Bing or Yahoo make tons of money with online advertising and he wondered if that money could be used for something else. Jacey Bingler: The founder of Ecosia is Christian Kroll, an expert of business and tech. On Friday, January 24, Ecosia will announce how many trees that they will plant, all thanks to your searches.Who are the founders of Ecosia and what is the story of this company? This is because the trees will increase rainfall, lower temperatures, clean the air, sequester some of the carbon emitted by the fires, and provide much-needed habitat for wildlife. To do so, they’ve teamed up with a local NGO called ReForest Now.īy planting 100+ different tree species, Ecosia aim to plant not just what has been lost but also to make the area more resilient against future fires. They will use 100% of their profits to help regenerate the country’s ecosystem by planting native, subtropical trees in the Byron Bay area, which is a biodiversity hotspot that has been badly affected by wildfires. What’s not to love about Ecosia!įollowing the devastating fires in Australia, Ecosia have announced that on Thursday, January 23, all searches will plant trees in Australia. By publishing monthly reports, you are able to see exactly where the income from your searches goes.
Servers run on 100% renewable energy and every search removes around 1 kg of CO2 from the atmosphere. So far the Ecosia community have planted millions of trees in Ethiopia, Brazil, Spain, and in many other biodiversity hotspots. Ecosia use their profits to plant trees all over the planet, benefiting people, the environment and local economy. Ecosia is a search engine like Google but with a twist.
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